Monthly Archives: September 2016

Branding exercise.
Part 1

Too often I find myself giving away to much information. In certain times, it is best to curate the information you want to present. I have, along the years, come up with various ways to present my work through portfolio websites. Each try, I would refine and surpass my abilities to create something truly unique and “out there”. I wanted to show off, which is great … if it works flawlessly. My portfolios were not flawless. They might never be, and this is alright, but I have come to the conclusion that the online portfolio must remain simple. Spectacular, yes, but simple. You must welcome the visitor, rather than attacking him with a lot of different things that he or she does not want to see.

If you head out to my current root portfolio, you will find a simple selection of my works, which works beautifully, as it was curated and designed carefully to guide the visitor into a world, my world and my vision of design.

However, might this be as beautiful as it is, this simple one-pager does not provide a lot of information about me, as a designer, as a person or as a brand (design identity). I do have in my possession a pretty neat branding guidelines, I have some nice colors, some shapes and a typographic hierarchy that helps me identify as a designer. I have them in the real world, they are my business cards (more on this another post).

In order to consolidate my branding online, I conducted this small experiment (demo). It is based on a collab I have done with one of my friends. Simply put, using p5.js, you can draw a simple rectangle, one of my shapes, using your mouse (drag and release). It really gives the visitor the chance to get inside my world (a world of geometry, colors and typography). You may notice that the rectangles are not very straight, they are rotated to my own angle. I used some (quite a lot) of my trigonometry knowledge to redraw the rectangles between two mouse points, while having that “iconic” rotation. Add to that the thick yellow stroke and I have all the ingredients for a nice interactive web branding.

That’s it, and keep coding.

A blog is a portfolio is an experiment

I welcome you to this adventure. My name is Philippe Caron, I might be amazing, I think I’m just normal. The story behind this websites goes a long way back, when I had an amazing email address. Namely: “amazingphilippe”. I never grew out of this address, not too silly, not too serious. Yes, I have brought this address to interviews, I kept it during my BFA, and I still use it. It made people laugh, and people remembered it. One Christmas, my family gave this web address to me:, and this site was born.

Later that same year, I met a mentor during a short portfolio event. Being a designer, and being specially enthusiast about coding, mainly css, jQuery and html, I showed works that featured my best web pieces. This particular mentor looked at my things briefly and quickly said: you should start a dev blog. as born, or at least, the seed was planted. This site does not start as a dev blog exactly, although I will talk about my code, and show you my experiments, I will speak in terms of design, and provide a very abstract explanation of my process. We will see how thing will evolve, but I envision as a place to put together my ideas, and share it with the world. In an era where personal site barely matter anymore, I hope to bring some quality content in a beautiful platform. You are all welcome to comment, troll, share, and (dis)like my work. The idea here is to have fun.

That’s it, and keep coding.